UNDERSTANDING THE PROPERTY MARKET
understanding the demographics and socioeconomics of the market place will help direct you to your target group, better ensuring you will be marketing to hungry buyers. Buyer groups have differing needs, requiring homes that fit their budget and lifestyle. This could be influence by the Couples with young families or the Gen Y’s Cafe latté scene or the Silver Surfers downsizing or moving Bayside etc. But note that all demographic groups look for value in their purchase. Researching and analysing the demographics, population, age, income groups and market trends within an area will establish the characteristics and stability of your chosen suburb.